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Ellie’s Friends

Ellie Jeffery

I would like to introduce all our customers, particularly our cancer travel insurance customers to a great new charity, The Eleanor Rose Foundation.  Below is a guest blog from the Charity, explaining a bit more about them and why it was set up, along with details of the “Ellie’s Friends” initiative they are launching.

The Eleanor Rose Foundation was established in 2012 in memory of Ellie Jeffery, who died of breast cancer aged 29.

Ellie was diagnosed with breast cancer in 2010 and the following year she discovered that the cancer had spread to her lungs, liver and bones. During this time Ellie began to write a blog called ‘Written Off’, which quickly gained a large following thanks to her frank, funny and deeply affecting descriptions of her life with cancer, her blog even featured in various newspapers and magazines.

Whilst Ellie was undergoing treatment she occasionally enjoyed ‘pampering sessions’ at the brilliant cancer charity Maggie’s, which took place at their London centre in Hammersmith. This gave Ellie a welcome respite, but as it entailed a 40-minute journey from Brixton she wasn’t able to take advantage of it as frequently as she otherwise might have.  She also enjoyed acupuncture, yoga and meditation, all of which had both mental and physical benefits, but she often didn’t feel up to travelling any significant distance to attend such sessions.
This year the Eleanor Rose Foundation is launching its main initiative ‘Ellie’s Friends’, which will enable adults living with cancer to access free and discounted services or products in their area and give them the opportunity to enjoy those little treats.
A large proportion of people living with cancer find themselves unable to work during treatment and the loss of income frequently means a drop in living standards at a time when people are already finding life hard enough as it is. Making use of the services offered via Ellie’s Friends will give them the opportunity to enjoy some of the treats they might otherwise be denied through financial difficulties.
These pick-me-ups could be absolutely anything, from massages to manicures, tickets to entertainment events or the use of holiday homes. Anyone who would like to offer something to people with cancer will be able to do so through Ellie’s Friends. We are currently developing the Ellie’s Friends website which we plan to launch in January 2014.
Equally importantly, the Ellie’s Friends website will also link people with cancer to UK-wide services and beneficial offers supplied by other charities and organisations such as Insurancewith. We want adults all over the UK to be able to enjoy great services such as Maggie’s’ pampering sessions!
Please visit to read more about the foundation and please follow us on Facebook and twitter for updates on Ellie’s Friends. And if you have something to offer get in touch with us at Help us make the big C smaller.


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