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The charity behind the campaign is Check One Two – an initiative started by brothers Simon and Andrew Salter and Simon and Phil Tucker, two sets of brothers inspired to make a change after realising that men are needlessly dying from one of the most preventable forms of cancer. Being men themselves, they recognised the need to de-stigmatise and address the male attitudes towards health, so they started Check One Two, dedicated to changing the behaviour of a generation of men.
By starting the #feelingnuts campaign, the charity aims to spread awareness of male cancers in a funny and attention-grabbing way whilst also conveying the message that it is important to check yourself for the signs and symptoms of the disease.
The campaign has received incredible support from celebrities online, including model David Gandy, television presenter turned political campaigner Rick Edwards and even favourite teen bands The Vamps and 5 Seconds of Summer.
Andrew Salter, one of the co-founders of Check One Two explained that “Our mission is to empower people to spread awareness of this preventable cancer and change behaviour to check themselves regularly…We firmly believe that this social movement, designed to save lives, will get the nation talking about this taboo subject and by using entertainment around the #feelingnuts campaign, ultimately save lives.”