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Long summer holidays fall out of fashion, as the shorter city break reigns as most popular holiday

Short breaks are becoming more popular than ever, with increasing numbers of Brit holidaymakers saying they prefer short city breaks over the longer holidays.

An extensive survey of British travel habits which was carried out by travel search website Momondo has shown that city breaks are more popular than ever, with 52% of survey participants stating the shorter breaks are their preferred type of holiday.

The survey revealed that a massive 56% of Brits went on one or more city breaks in 2013 – 30% had been on only one city break, 15% had taken two and 10% of those surveyed had been on three or more city breaks throughout the year.

The three- to five-day city break is classically taken mid-week, or over a long weekend. Encouraging travellers to explore new parts of the world and sample what delights the city has to offer within a shorter space of time allows traveller’s to fit their plans into their otherwise busy work schedule.

The survey makes for an interesting read for developers and marketer, and supports the old argument for resorts to start offering more flexible products and accommodation arrangements.

A favourite city break destination for Brits was New York, with 57% of those questioned listing it as a favourite. Rome came second at 49%, followed closely by Paris (45%), Barcelona and Venice (44% each) and Amsterdam (36%) leading as city break hotspots.

The survey also provided us with a few unexpected destinations, with 17% of Brits choosing to travel to Norway’s capital, Oslo, as a preferred city break destination away from the crowds of European/Mediterranean tourists. 15% opted for Finland’s capital Helsinki, 15% chose Germany’s Munich and 13% preferred Krakow in Poland.

Julie Pederson, travel spokesperson at Momondo said, “We were pleased to see so many Brits actively taking city breaks  – a fantastic way of immersing oneself in the local culture of another country, for a few days.!

“The survey shows that Brits are among the most active city breakers. They are clearly attracted to the versatility and the amount of things to do that cities offer.”

“Cities also offer an easier access into the local culture than other holiday forms. We were delighted to report that cities such as Oslo, Munich and Krakow were gaining popularity amongst the Brits too.”

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