Awareness weeks, truly effective or just another method of fundraising?

Of course, we all know that it is Breast Cancer Awareness Month, don’t we? So what does this mean? Do we all give ourselves an extra special check this month? Do we only worry about breasts now? Are breasts a conversation piece over dinner during this month? Or is it a wonderful excuse to dip further into your pocket for another fantastic cause?

I must admit to being a Corrie fan, and this week there has been a timely introduction of breast cancer into the plot, with great signposting to the necessary support. Getting the message out there to a mass market. This is certainly awareness raising.
Read more

InsuranceWith Awards