One in five take winter holiday
More than twelve million people will be heading out from home this winter and going on holiday, a survey has revealed. One in five people are looking to take an overseas break this season, and furthermore, numbers could double as an additional one in five is still undecided about taking a trip away from home over the festive season.
Most travellers seem to be favouring an escape from the cold and miserable weather we are experiencing here in the United Kingdom and heading to the warmer climes of destinations such as the Canary Islands.
The survey revealed that the traditional trip to a winter sports resort to ski or snowboard was the least popular option for travellers looking to get away this time of year, despite numbers of tourists hitting the slopes enjoying an 8 per cent rise since 2012. Abta has suggested that the improving economy throughout Europe in conjunction with the falling prices in resorts has encouraged ‘lapsed skiers’ to return to the slopes.Travellers looking for some late winter sun seems to be the most searched for holiday type, with tourists looking for a quick burst of culture coming in a close second with city breaks increasing in popularity.
Abta, the company which commissioned the survey of more than 2,000 consumers, also discovered that a winter city break is often accompanied by a visit to the local European Christmas markets.
The results of Abta’s survey also suggest that winter holidays are popular with those who are able to travel off-peak – more than half those planning to travel came from the 25-34 and over 65 groups – demographics who typically have more free time to travel.
Abta Chief Executive, Mark Tanzer said: “We’ve seen a small increase in the number of people taking three or more holidays a year and it looks like lots of these people will be heading away this winter”