According to the Association of British Travel Agents (ABTA), UK travel habits are changing, their 2026 travel trends report reflect how people are choosing to holiday, with more thoughtful planning, a greater focus on experiences and increased flexibility.
If you are planning your trips for the new year ahead, here are 7 key 2026 travel trends shaping the way people travel.
An increasingly common choice for holidays in 2026 is September, a trend ABTA labels “Super September”. ABTA’s research shows that around one in four people plan to travel abroad in September, a rise from previous years.
September offers pleasant weather, fewer crowds and better value than peak summer months. It is also a popular time for active and slower-paced holidays, such as hiking, cycling, sightseeing or enjoying nature without extreme heat.
For quieter resorts and enjoyable weather, consider destinations in southern Europe in early autumn. Learn more here.
One of the key trends identified by ABTA is the influence of “Travel Trendsetters” — travellers who place high value on holidays and take more trips than average. These travellers often plan well in advance, taking multiple holidays each year, and are prepared to spend more on trips that feel meaningful and rewarding.
ABTA’s research shows that many people view travel as part of their wellbeing, rather than simply time away from home. This mindset is shaping how destinations are chosen, how holidays are planned, and which experiences people prioritise.
Rail travel is gaining popularity as a relaxed alternative to flying. ABTA’s report highlights that train and interrailing holidays are increasing, particularly among travellers who enjoy experiencing landscapes, local culture, and multiple destinations at a gentle pace.
Train journeys allow travellers to slow down, enjoy the journey itself, and visit several countries without the stress of frequent flights. Rail travel works well for mountains, coastal routes and historic cities across Europe.
More travellers want holidays that feel tailored and meaningful rather than generic. While this specific trend title is not unique to ABTA’s five core trends, wider UK travel research shows that people increasingly want travel experiences that reflect their individual interests and values.
This can include cultural immersion, local workshops, bespoke itineraries or expert-led guided tours focused on a particular theme or passion.
Learn more about the growth of personalised travel here.
Cruise holidays are evolving with growing interest in shorter and longer journeys. According to ABTA’s report, mid‑length cruises remain popular with an increasing demand for short cruises up to five days as well as extended voyages of 21 days or longer.
Short cruises are ideal for travellers who want a break without committing to a long holiday, while longer cruises appeal to those who want to visit many destinations at a relaxed pace with unpacking only once. This flexibility is making cruising attractive to a wider range of travellers.
Solo travel is becoming more common as travellers seek freedom to explore at their own pace and personalise their trips. ABTA research shows solo holidays are rising for cultural exploration, scenic breaks, or themed trips.
Improved planning tools, online resources, and confidence in independent booking make solo travel easier and more enjoyable.
For more travel tips for solo travellers, visit here.
Wellbeing holidays are increasing, with trips that refresh the mind and body. Travellers are seeking holidays that combine rest, relaxation and experiences, including spa retreats, nature‑based trips, or mindful travel programmes.
Whether you are interested in countryside retreats, wellness resorts, or slower pace of travel, wellbeing-focused holidays are helping travellers return home refreshed and fulfilled.
The 2026 travel trends show a travel world that is:
Whatever travel plans you choose in 2026, make sure your travel insurance matches your itinerary and planned activities. Always review the policy carefully so you understand what is and isn’t covered.
Before booking your holiday, check the official Travel Aware site and the Foreign travel checklist on GOV.UK for the latest travel advice and safety information.
Ready to go? Protect your next trip with our travel insurance. Get a free quote today and make sure you read the policy terms to understand coverage, exclusions, and any conditions that apply.
