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Just as we have seen the ALS Ice Bucket challenge and the #nomakeupselfie trend spread across our Facebook and Twitter feeds as the world catches on to using viral techniques in order to raise awareness of charities and their medical aims.
#nutnominate, set to launch on September 9th, aims to raise awareness of testicular cancer in young men. The campaign has been set up by Round Table Great Britain and Ireland – the largest voluntary organisation for young men in the world.
The campaign is aiming to ask men all around the country to examine their testicles and then post a selfie on Facebook or Twitter showing the campaigns trademark ‘OK’ sign to say all is well, as well as tagging five other male friends asking them to check themselves and do the same.
National president Steve Glaister said, “We are proud to be able to throw the full weight and resources of Round Table behind #nutnominate, and I am sure that it will pass on a serious message in a fun way, and will make a huge difference to several young men’s lives.”
The initial idea for the campaign came from Julian Webb and the members of his local table three years ago: “Following my successful treatment for stage one testicular cancer I felt extremely lucky and just wanted to get back to my normal life, spending time with my family.”
“More recently, I attended the vigil of Stephen Sutton MBE at Lichfield Cathedral and felt very moved and humbled to see what an amazing affect one individual can have on a nation of people. It was then that I decided the time was right to do something to raise awareness of my particular illness and help other young men catch it early for a better chance of a full recovery.”
Testicular cancer affects more than 2,300 men aged 18 to 45 each year in the UK alone – the same average ages that Round Table target for their membership. The Round Table organisation is trying to push the message across men of all ages, and in all locations, far and wide.