Stethoscope on pink background

Pinkwashing: What it is and how to spot it

The Pink Ribbon was co-created by the late Evelyn H. Lauder. The iconic shade of pink is now used across the globe to represent breast cancer. In 1992, Evelyn knew that the topic of breast cancer needed more awareness and alongside The Pink Ribbon, she launched The Estée Lauder Companies Breast Cancer Research Campaign.

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